Thank You, Body.

Video • Influencer • Social

Waking up each morning is our body’s way of saying “I’ve shown up for you, again.”

Our client, the multivitamin brand One A Day, sought a campaign to foster a daily practice of thanking it. Thus, The Gratitude Project was born.

Led by Emmy®️ Award-winner Samira Wiley, our documentary showcases stories about people whose bodies have experienced inordinate obstacles yet still show up for them every day. And their gratitude for it.

The short premiered at the Tribeca Film Festival, with coverage by CBS, People, and TODAY, among others.

Role: Co-Creative Director (oversaw ideation, pitch, concept, casting)

Awards: Fierce Pharma (Winner), Innovation SABRE (Shortlist), MM+M (Shortlist)

Results

• 1.4+ billion earned media impressions

• 114 placements total (76 above initial KPI)

• 4.9 million organic social impressions

• Over-delivered on both paid impressions (19%) and CPM (17%)

The Gratitude Project (Trailer)

The Gratitude Project (Full)

Social Content

Samira on CBS Mornings

Tribeca Film Festival Premiere