Tee-Off
Video • Influencer • Social • UGC • Sports Illustrated Partnership
How did we help make AleveX Rollerball, Spray, and Lotion the three highest-grossing and fastest-growing new product launches at Bayer? And got USA Today, Forbes, People, CNBC, and talking?
It began with first-party research into our demo’s interests, wherein golf over-indexed.
It ended by pairing NBA legend Charles Barkley with PGA pro Max Homa to search for - and roast - The Worst Golf Swing in America.
Role: Creative Director (oversaw ideation, concept, production, post-pro, asset creation)
Award: PRWeek Healthcare & Pharma Awards for Best Healthcare Product Launch
Results
2.9 million video views
915 million total media impressions (video featured in 61% of those placements)
478K social impressions
All-time top performing content for Aleve (28K+ organic views across four social channels)
Earned media coverage in over 60 outlets
